Adobe’s AI Revolution: 5 Game-Changing Updates for Marketers from Adobe Max
This week, we attended an exclusive, invite-only Adobe Max preview in London, where we joined fellow leading marketers to explore the future of AI-driven tools and workflows Adobe will be rolling out.
Top 5 Adobe AI updates for marketers
Top 5 Generative AI Updates in Photoshop
New AI-Powered Video Editing In Premier Pro
Firefly Video Model (Now In Beta)
New Generative AI in Adobe Illustrator
Other Adobe things to look out for!
We went deeper into all these updates during this week's ‘AI Live’ session, but for those who couldn’t make it, you can watch it here.
More power to the creators. This was the major takeaway from this years Adobe Max.
Top 5 Generative AI Updates in Photoshop
Generative Workspaces (as shown above): Explore multiple AI-generated concepts in parallel with no delays, using a gallery-style editor reminiscent of Midjourney’s web interface.
Generative Fill updates: Easily add or remove elements with AI-powered precision, thanks to the latest updates in Firefly 3. Firefly 4 has been announced and is currently in beta, showing promising advancements.
Generative Expand updates: Seamlessly extend image backgrounds using the Firefly 3 Image model, now featuring more powerful and less disruptive expansion capabilities.
Generate Similar: Quickly create multiple variations of AI-generated images to streamline marketing workflows. This new feature, combined with the fast button, significantly speeds up the creation of multiple image iterations.
3D Integration: Incorporate 3D objects as Smart Objects in your designs using Substance 3D Viewer. Additional 3D object features are expected in upcoming Project Neo updates.
New AI-Powered Video Editing
A new Firefly-video-powered generative extend tool (beta) is now available in Premiere Pro (beta). This feature allows users to lengthen shots by generating new frames at the start or end of a clip. It also extends audio clips by creating ambient "room tone," making it easier to smooth out audio transitions.
Firefly Video Model (Now In Beta)
Adobe Firefly Video is the first commercially safe generative AI video model making this a BIG DEAL for marketers. Its core technology, text-to-video, works similarly to text-to-image, allowing users to describe the video they want in a particular style. Firefly also provides various camera controls, such as angle, motion, and zoom, enabling precise adjustments to the video output. Additionally, users can generate new video using reference images, which is especially useful for creating B-roll.
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New Generative AI tools in Adobe Illustrator
Effortlessly creating scalable vector graphics with text prompts helps marketers streamline content creation, allowing them to quickly generate icons, scenes, and patterns tailored to campaigns. The Generative Recolor feature enables easy exploration of color variations, ensuring brand consistency and faster ideation. This speeds up the design process, helping marketers stay agile and competitive.
Other Adobe things to look out for!
Over 100 New AI Features were announced across the entire Adobe Creative Cloud with powerful updates across Photoshop, Illustrator, Premiere Pro, and more, enhancing creative capabilities and workflows. Some of the other things we took note of from the event included:
3D Integration: Photoshop now supports 3D file editing with Substance 3D Viewer (Beta), allowing easier integration of 3D elements into designs.
Project Neo (Beta): A new web-based app for 2D designers to create and edit 3D content, seamlessly integrating with Illustrator.
Frame.io Version 4: The updated platform offers enhanced creative collaboration tools for managing workflows, file transfers, and secure sharing.
AI Campaign Creation: Generate full marketing campaigns from one design in Adobe Express.
Rewrite Tool: AI helps rephrase or adjust tone in marketing copy instantly.
1-Click Branding: Apply brand colors and templates across designs with one click.
AI Mockups in Illustrator: Create product mockups automatically adjusted to real objects.
AI Quick Actions in Lightroom: Tailored photo edits to streamline content creation.
Content Credentials: Attach your name and edit history to images for authenticity.
Text-to-Image in InDesign: Generate images from text prompts for marketing designs.
A quick, grainy cinema shot from our London trip - huge thanks to Hadrien Chatelet for the invite! 🙏
In this week’s AI Live event, we hosted Rory Flynn and Drew Bucker as they showcased exciting new workflows available in Minimax, focusing on Image-to-Video techniques. We also dived into Dave Clark’s latest music project, Modern Born, featuring the music video of his initial release using Udio and Luma generations. Watch it here.
Sign up for next week’s ‘AI Live’ event!
Thursday - October 24th - 4pm GMT
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Dogue
Art Director: Ralph Hasenohr
Made with #Midjourney
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