Promise, a groundbreaking generative AI entertainment studio, has officially launched
Founded by industry veterans George Strompolos (former Fullscreen CEO), Jamie Byrne (ex-YouTube executive), and Dave Clark (AI filmmaker), the studio aims to revolutionise content creation.
With heavyweight backing from Peter Chernin's The North Road Company and Andreessen Horowitz Promise has set out to:
Develop proprietary software called MUSE for AI-powered production
Focus on films, series, and innovative storytelling formats
Actively engage with AI artists and Hollywood talent
Jamie Byrne, George Strompolos, and Dave Clark.
What this means for marketers
Generative AI is no longer just a futuristic tool—it's a transformative force reshaping the marketing landscape. McKinsey estimates that AI could drive $80-$130 billion in value for the media and entertainment industry within just a few years.
For marketers, this translates into unparalleled opportunities in content creation, personalization, and operational efficiency. Promise's innovative approach highlights how AI can streamline creative workflows, cut production costs, and open up new avenues for storytelling that redefine brand narratives and deepen audience engagement.
By combining traditional filmmaking expertise with cutting-edge AI, the studio exemplifies a larger shift: AI is evolving from a tool into a collaborative partner in creative industries. Marketers who adopt this technology now will position themselves to lead with more agile, engaging, and forward-thinking content strategies.
Sign up for next week’s ‘AI Live’ event!
Thursday - 28th November, 2024 - 4pm (GMT)
Each week we host a Live Generative AI podcast on LinkedIn where we talk about the latest AI news as well as answer your burning questions! SIGN UP HERE