Runway Introduces Frames
Runway has introduced Frames, its first ever image generation model, offering unprecedented stylistic control and visual fidelity.
Key Features of Frames:
Stylistic Consistency: Frames excels at maintaining a specific aesthetic across multiple images, allowing creators to establish and preserve a unique visual style throughout their projects.
Creative Exploration: The model supports broad creative exploration, enabling users to experiment with various styles and subjects while ensuring the generated images align with the desired artistic vision.
Advanced Prompting: Frames responds effectively to detailed prompts, giving users fine-grained control over elements such as art style, subject, scene, lighting, and color. This allows for precise tailoring of images to meet specific creative needs.
Getting Started with Frames:
Accessing Frames: Navigate to the Generative Session from your Runway Dashboard to create a new session with Frames. Alternatively, switch to Frames from an existing session by selecting 'Image' from the top of the canvas.
Drafting Prompts: Compose your text prompt in the prompting box. While simple prompts are effective, more detailed descriptions provide greater stylistic control. For example: "A cinematic photo of a peacock in the water. The lighting is even, creating subtle shadows, with a muted natural color palette."
Configuring Settings: Adjust settings such as aspect ratio, style presets, and the Aesthetic Range to influence the creative variation between images. The Aesthetic Range can be set between 0 (no variation) and 5 (high variation), allowing for diverse outputs from the same prompt.
Generating Images: Each generation produces a set of four images. Users on Unlimited plans can generate infinite images without using credits while in Explore Mode. After generating, you can download, favorite, or use the 'vary' function to create new image sets based on a single output.
Dropdown of Style choices: Every time you generate, a style box appears below your prompt window, offering a variety of cinematic visual styles that you can instantly apply to your prompt with a single click.
Why this matters for marketers
Runway Frames is a game-changer for marketers. It enables the rapid creation of high-quality, visually consistent content that drives engagement. By offering advanced customization, faster production timelines, and cost-effective creative solutions, Frames empowers brands to stay agile, resonate with diverse audiences, and stand out in crowded markets. It’s a powerful tool for crafting bold, imaginative campaigns that connect with consumers in today’s visually driven landscape.
Frames is currently only available to Unlimited and Enterprise plan users. It provides them with a powerful tool for defining worlds that represent their own artistic points of view, but the company has announced that it will be available to more users soon!Â
Sign up for our next ‘AI Live’ event!
Thursday - 6th Feb, 2025 - 4pm (GMT)
Each week we host a Live Generative AI podcast on LinkedIn where we talk about the latest AI news as well as answer your burning questions! SIGN UP HERE
Tailor Made AI Training and Content
Get top-quality AI content for your business or stay ahead of the curve with the latest in Generative AI through our bespoke, tailor-made training and workshops.