Runway Introduces Frames and Expand Video
Runway has shipped multiple new features this week showcasing it's ability to push the creative boundaries of both AI video and now AI imagery as well!
Next-Level Creative Tools
Runway is revolutionizing visual storytelling with the introduction of Frames and Expand Video, two groundbreaking tools designed to elevate creative workflows.
Frames, a cutting-edge image generation model, provides unprecedented stylistic control, allowing creators to define and maintain a consistent aesthetic across projects. With Frames, users can craft detailed, cohesive visual worlds tailored to their vision.
Expand Video complements this by enabling seamless aspect ratio transformations, generating new areas around input videos while preserving visual fidelity. This tool empowers creators to adapt their videos for diverse formats without sacrificing quality or creativity.
Together, Frames and Expand Video delivers a powerful suite of tools that blend precision, adaptability, and artistic freedom—perfect for creators pushing the boundaries of design and storytelling.
Why this matters for marketers
Tools like Frames and Expand Video are game-changers, offering unparalleled creative control and adaptability. Frames allow brands to maintain a consistent aesthetic across campaigns, which is crucial for building visual identity and storytelling. Expand Video solves a common pain point - adapting content for multiple platforms with varying aspect ratios - without compromising quality or requiring extensive re-editing. These innovations streamline workflows, reduce production time, and empower marketers to deliver visually cohesive, platform-ready content that resonates with diverse audiences, making campaigns more impactful and efficient.
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